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01 Sep 2010 13:11
Edinburgh voted favourite UK city in the Conde Nast Traveller Readers' Travel Awards
Edinburgh was celebrating last night as it was voted favourite UK city in the prestigious Conde Nast Readers' Travel Awards 2010.
Edinburgh scooped the top spot with high scores across the board particularly for aesthetics/architecture (93.72) and user-friendliness (90.46).
Edinburgh came second in the same awards in 2009 with a total score of 90.88 and this year took the top spot with a total of 91.76. Readers were asked to score each city out of a maximum of 100 according to criteria such as service, culture and value for money.
No stranger to accolades, Scotland’s Inspiring Capital was voted as one of the world's top ten cities by travel magazine Wanderlust in 2008 as well as voted as the UK’s favourite city break destination by readers of Guardian/Observer for 10 years in a row.
Kenneth Wardrop, Chief Executive of Destination Edinburgh Marketing Alliance, (DEMA), the city’s promotion body said:
“Not only has Edinburgh been highly commended by the Readers Travel Awards as a great place to visit, but we were recently awarded the second spot in Britain’s best university cities by MSN Travel and the Best small city of the future for inward investment by Financial Times fDi magazine. "
Council Leader, Cllr Jenny Dawe, added: "This result is great news for the city and confirms what we all know: Edinburgh is a great place in which to visit, invest, live, work and study."
"The city truly has the best of everything; historic buildings and great atmosphere, a vibrant leisure and retail offering, abundant green space, outstanding schools and universities - the list goes on. Little wonder, then, that people continue to think of Edinburgh as a must-visit location."
DEMA’s current marketing campaign, This is My Edinburgh, runs until 31st September. Featuring a mix of real-life Edinburgh residents – from a B-boy dancer, to a Warhol-inspired model – the This Is My Edinburgh campaign focuses on the contemporary and creative sides of Scotland’s majestic capital.
For more information visit
www.thisismyedinburgh.com
Notes to Editors:
Destination Edinburgh Marketing Alliance (DEMA), was established in April 2009, to lead and facilitate the promotion of Edinburgh by bringing together the leading businesses and organisations from the public and private sectors
DEMA’s aim is to position and promote Edinburgh as a place to visit, invest, live, work and study.
DEMA is the custodian of the Edinburgh Inspiring Capital brand.
www.edinburgh-inspiringcapital.com receives 10,000 unique visitors per month
DEMA led on the city’s first collaborative marketing campaign Edinburgh Sparkles
This is My Edinburgh is the city’s first summer marketing campaign and the website has received over 18,000 unique visitors to the website in 3 months.
For more information contact:
Destination Edinburgh Marketing Alliance (DEMA), was established in April 2009, to lead and facilitate the promotion of Edinburgh by bringing together the leading businesses and organisations from the public and private sectors in the city, to position and promote Edinburgh as a place to visit, invest, live, work and study. DEMA is the custodian of the Edinburgh Inspiring Capital brand.
For information on visiting, investing, living, working or studying in Edinburgh, go to www.edinburgh-inspiringcapital.com or for how to utilise the Edinburgh Inspiring Capital brand, go to www.edinburghbrand.com .